As fiscal, accountability, and enrollment pressures rise, community college presidents need to work more closely and effectively with elected officials at the local, state, and federal levels in order to advocate for their schools and students. Colleges will be expected to carry an even greater burden in meeting demands for both increased student enrollment and student success, and they must have demonstrable results and effectively persuasive data and stories to show legislators and other funders in order to keep them attentive to the needs and value of community colleges. Presidents need to make their advocacy efforts effective, continuous, and comprehensive. Advocacy is more than pleading or arguing a case for support of the mission and goals of community colleges; it is the art of effective communication and relationship building. Furthermore, the president has to understand the community networks that can support his or her advocacy efforts and be able to utilize those networks effectively. Effective advocacy transcends pleas, builds on relationships, demonstrates the college's effectiveness and service, and anticipates the future. In order to give voice to community college students, a president has to master the skills of advocacy.