ERIC Number: EJ221900
Record Type: Journal
Publication Date: 1979
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
Low-Cost Use of High-Cost Media.
Stober, J. Arthur
New Directions for Institutional Advancement, (Using the Mass Media) n5 p41-57 1979
Suggestions for making the best use of the electronic media (local radio and television) are offered to college and university public relations and information specialists. (JMF)
Descriptors: Higher Education, Mass Media, Media Selection, Public Relations, Publicity, Radio, Specialists, Television
Publication Type: Journal Articles; Opinion Papers; Guides - Non-Classroom
Education Level: N/A
Audience: Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A
