Marketing to Advance the Small College.

Kriegbaum, Richard A.

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ERIC Number: EJ252452

Record Type: Journal

Publication Date: 1981-Sep

Pages: N/A

Abstractor: N/A

ISBN: N/A

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Marketing to Advance the Small College.

Kriegbaum, Richard A.

New Directions for Institutional Advancement, (Advancing the Small College) n13 p35-45 Sep 1981

College marketing is seen as a comprehensive approach to college management and resource generation that focuses on service and flexibility. Key concepts of college marketing are explained; and ways that an advancement officer can apply simple marketing practices to strengthen the college are described. (MLW)

Descriptors: College Administration, Consumer Economics, Decision Making, Fund Raising, Higher Education, Institutional Characteristics, Marketing, Needs Assessment, Small Colleges, Student Recruitment

Publication Type: Journal Articles; Opinion Papers; Reports - Descriptive

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A