Selling the Small College.

Buchanan, J. Scott

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ERIC Number: EJ252453

Record Type: Journal

Publication Date: 1981-Sep

Pages: N/A

Abstractor: N/A

ISBN: N/A

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Selling the Small College.

Buchanan, J. Scott

New Directions for Institutional Advancement, (Advancing the Small College) n13 p47-59 Sep 1981

Institutional advancement is defined as the craft of securing understanding and support from internal and external constituencies for all the programs and activities of the college, and selling is seen as the means for achieving institutional advancement goals. The making of friends who become donors is discussed. (MLW)

Descriptors: College Administration, College Planning, College Role, Fund Raising, Higher Education, Marketing, Organizational Objectives, Public Relations, Small Colleges

Publication Type: Journal Articles; Reports - Descriptive

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A