In 2008-2009, the National Collegiate Athletic Association (NCAA) generated television and marketing revenues of approximately $591 million, college sports apparel sales topped $4 billion, and several schools signed multimedia-rights deals for more than $100 million (Berkowitz, 2009; National Collegiate Athletic Association, 2009). At the Division…

This chapter explores how multiple approaches including data mining can help examine how the lengths of student enrollment are associated with varying numbers of advanced placement units. (Contains 3 tables and 5 figures.)

A case study at a major state university illustrates the opportunities and pitfalls accompanying the use of interinstitutional comparison. West Virginia University's experience suggests that the greatest impact of institutional and interstate comparisons is likely to be in long-range rather than short-term planning. (Author/MSE)