Understanding one's competitive stance in a globally competitive environment provides the requisite awareness to maintain both competitive edge and institutional responsiveness. In this chapter, three case studies are presented to provide examples of ways in which strategic scanning can enhance the academic program development process and how…

This chapter provides a conceptual model that academic leaders can use to navigate the complex, and often contentious, organizational terrain of academic program development. The model includes concepts related to the institution's external environment, as well as internal organizational structures, cultures, and politics. Drawing from the…

This paper describes how various formal planning approaches were developed and applied at Pennsylvania State University. Phases (horizontal reduction, vertical reallocation, strategic planning, and strategic management) are identified as are principles including planning for change on the margins and continuity, providing for feedback, and…

The author describes practical steps for infusing the strategic plan throughout the organization. These steps have carried the University of Wisconsin--Madison effectively through two cycles of reaccreditation and planning. (Contains 1 figure.)

A program focusing on recruitment of new freshmen at the University of Colorado at Boulder illustrates some major planning considerations in the development, implementation, and evaluation of a marketing plan. (MSE)

A case study of Arapahoe Community College's marketing research approach to program planning illustrates a range of techniques for heightening alertness to new markets, exploring rising opportunities, and sometimes, quantifying the attractiveness of alternatives. (Author/MSE)

Presents the steps necessary for successful innovation, with emphasis on financing, selling the change to faculty, and evaluating the results. (Editor)

A management planning model developed by Furman University is described. The model is a decentralized participative approach to institutional governance that stresses decision-making based on use of appropriate research and allocation of resources based on management by objectives. (MLW)

Franklin and Marshall College (Pennsylvania) has used institutional mission, strategic planning, lessons learned from previous experience, and sound general management principles to guide reallocation of resources during a period of financial constraint. The objective was repositioning, not retrenchment, and the resulting academic program is…

At Samford University (Alabama), Total Quality Management methods and tools were used to reorganize the library. The professional librarians formed the quality team. Focus on customer needs and restructuring of staffing and organizational processes have resulted in both quantifiable and less tangible improvements in service and environment. (MSE)

Integrated planning promotes collaborative thinking and furnishes mechanisms for linking strategic plans with operational plans. (Contains 1 figure.)

A Kellogg Foundation-sponsored team leadership development program at the University of Akron is described. It involves planned change, that can be effected by: involving a broad cross section of the university in discussions or problems; providing training in interpersonal relationships and group dynamics; organizing task forces; and setting up…

Institutional change, it is suggested, can be managed through task forces that focus on a broad spectrum of institutional problems and issues including internal and external communication, institutional planning, program review and evaluation, administrative development and performance review, and faculty development. (Author/MLW)

Hoshin, or breakthrough, planning is the Total Quality Management method of integrating strategic planning into the daily work of organizational units. Delaware County (Pennsylvania) Community College's adaptation of the process and its use in daily management are described and presented in the form of a flow chart. (MSE)

The authors outline how the University College (UC) model can serve as an effective vehicle for others.