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Peer reviewedLarkin, Paul G. – New Directions for Institutional Research, 1979
Essential elements of a good marketing plan for higher education institutions are described. What market research is and how the modern concept of marketing differs from the traditional sales approach are discussed as well as market analysis and definition. Also included is a discussion of marketing for proposed new programs. (Author/SF)
Descriptors: Change Strategies, College Choice, College Students, Educational Trends
Peer reviewedHoward, Richard D.; Rogers, Brenda H. – New Directions for Institutional Research, 1991
The article proposes that the key to tracking and evaluating the academic progress of college students, particularly at complex institutions, is development of a longitudinal tracking system with flexibility to support a diverse community of users and applications. Considerations for efficient maintenance and effective use of such a system are…
Descriptors: Academic Achievement, Higher Education, Information Utilization, Institutional Characteristics
Direct linkMusoba, Glenda Droogsma – New Directions for Institutional Research, 2006
Evaluation can provide the assessment information for considering program change as well as be integral to the program design and pilot test of any new institutional intervention. (Contains 4 tables.)
Descriptors: Program Design, Program Evaluation, Inquiry, Program Development
