The need for educational programs to show their return on investment is exemplified in the intense debate surrounding gainful employment programs--defined as programs that lead to gainful employment in a recognized occupation and theoretically differ from programs that offer education in the liberal arts or prepare students for further education.…

Comparing an institution's fund-raising cash proceeds with other institutions' is straightforward, using readily available data. However, measuring fund-raising productivity requires care in defining related expenses and resulting fund-raising achievements. Simplifying assumptions can be helpful. (Author/MSE)