Viewing the World without Ivy-Covered Glasses.

Litten, Larry H.

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Peer reviewed

ERIC Number: EJ355697

Record Type: Journal

Publication Date: 1987

Pages: N/A

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Viewing the World without Ivy-Covered Glasses.

Litten, Larry H.

New Directions for Institutional Research, No.54 (Designing and Using Marketing Research) v14 n2 p5-17 Sum 1987

The expectations and limitations of market research in higher education are reviewed, including its functions and roles, foci and types, constraints of current practice, promising developments, and needs. (MSE)

Descriptors: Attitudes, Expectation, Higher Education, Institutional Research, Marketing, Research Methodology, Research Needs, Research Problems, Trend Analysis

Publication Type: Journal Articles; Information Analyses; Opinion Papers

Education Level: N/A

Audience: N/A

Language: English

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