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Newspapers2
Predictor Variables2
Reading Habits2
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Advertising1
Attitudes1
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Comparative Analysis1
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Newspaper Research Journal2
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Abrams, Michael E.1
Gollin, Albert E.1
Salisbury, Paul A.1
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Journal Articles2
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Information Analyses1
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Social Class and Perceived Utility of Newspaper Advertising.
Peer reviewed Peer reviewed
Abrams, Michael E.; And Others – Newspaper Research Journal, 1979
Contradicts previous research, finding that differences in social class status were not significant predictors for the perceived utility of news or advertising. (RL)
Descriptors: Advertising, Attitudes, Media Research, Newspapers
Three Ways of Assessing Newspaper Readership Demographics.
Peer reviewed Peer reviewed
Gollin, Albert E.; Salisbury, Paul A. – Newspaper Research Journal, 1980
Compares the uses of multiple regression, the Automatic Interaction Detector (AID) multivariate program, and cross-tabular analysis in identifying variables associated with newspaper readership. (RL)
Descriptors: Audiences, Comparative Analysis, Newspapers, Predictor Variables