Peer reviewedERIC Number: EJ454234
Record Type: Journal
Publication Date: 1992
Pages: N/A
Abstractor: N/A
ISBN: N/A
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Available Date: N/A
Using Focus Groups to Improve Survey Research: Recalling Classroom Newspapers.
Grusin, Elinor Kelley; Stone, Gerald C.
Newspaper Research Journal, v13 n1-2 p72-83 Win-Spr 1992
Questions 22 participants to ascertain whether using newspapers in school is associated with later newspaper use as an adult. Finds that, initially, only 40 percent recalled a "Newspaper in Education" experience; after focus group discussion, 70 percent recalled an NIE experience, indicating that more complex techniques are required to stimulate recall than previously attempted. (NKA)
Descriptors: Media Research, Newspapers, Reading Habits, Recall (Psychology), Research Methodology, Surveys
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
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Author Affiliations: N/A
