The marketing mix model was applied with a focus on Web media to re-strategize a Web-based Master's program in a southern state university in U.S. The program's existing marketing strategy was examined using the four components of the model: product, price, place, and promotion, in hopes to repackage the program (product) to prospective students…

This article describes successes and challenges of the first implementation of an online Ed.D. program that impacted students' professional growth and practice. Based on an analysis of student survey comments, student interviews, and faculty interviews at the end of the first year, program improvements were made for future cohorts. Lessons learned…

Using an explanatory mixed methods design, this study uses the National Standards of Quality for Online Courses to measure the extent to which teachers in a blended middle school and a fully online supplemental high school are designing quality online learning environments for students. As a part of fully online graduate coursework, graduate…

Universities are quickly moving from brick and mortar toward online classroom settings. The online setting provides students with increased accessibility and flexibility to attend classes they would normally be unable to attend. Unfortunately, for those students who never attend classes on campus, many campus resources are not accessible. Students…