This qualitative case study endeavored to understand how program managers at one post-secondary Canadian university define, understand and undertake the marketing of their revenue-generating English as a Second Language (ESL) programs. Data were collected through interviews with three managers of distinct English as a Second Language (ESL)…

Year after year, EFL and translation programs at King Saud University are experiencing significant increases in female freshman student enrollments. This study aims to investigate the effect of female freshman student enrollment figures in EFL programs on student achievement and attitudes, program staffing, classroom instruction, management,…