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Download full textEaton, Sarah Elaine – Online Submission, 2009
This qualitative case study endeavored to understand how program managers at one post-secondary Canadian university define, understand and undertake the marketing of their revenue-generating English as a Second Language (ESL) programs. Data were collected through interviews with three managers of distinct English as a Second Language (ESL)…
Descriptors: Second Language Programs, English (Second Language), Interviews, Institutional Advancement
Eaton, Sarah Elaine – Online Submission, 2006
The phenomenon of marketing in educational institutions has been critically examined by Vining, Topor (2001) and Sevier (1986, 1996). However, no studies have yet been undertaken to examine the marketing of language programs in public education. A timely study is needed to examine the promotion of a recent educational program: the Alberta…
Descriptors: Critical Theory, Language Role, Foreign Countries, Public Education
