The purpose of the study was to conduct a comprehensive review of the research and best practices of exemplary elementary school World Language and Culture Programs. Specifically, (1) to assess the degree to which various program designs had most closely met the measurable goals of the American Council of Teachers of a Foreign Language, commonly…

This qualitative case study endeavored to understand how program managers at one post-secondary Canadian university define, understand and undertake the marketing of their revenue-generating English as a Second Language (ESL) programs. Data were collected through interviews with three managers of distinct English as a Second Language (ESL)…

This Study evaluated the effectiveness of the Arabic language multimedia products existing in Malaysian markets. For the purpose of careful investigation, this research has applied blended models of the most trusted instructional design based on the field-tested theories of the most outspoken educational psychologists such as Mayer (2002), Keller…