Academic research and publishing, particularly at the higher education level, are activities that do not only complement effective teaching but are also sine-qua-non for the achievement of academic excellence. However, due to myriad of factors, many academics in Tertiary Institutions have a myopic belief that universities are meant, essentially for teaching and not so much for research, hence, the lukewarm attitude towards engaging in research. This process may lead to some devastating consequences, such as the deficiency in the quality of the final products from such higher institutions. Universities are expected to serve as repositories of knowledge, the think tanks for their varying governments and the overflowing tanks from where the society is expected to drink. This theoretical paper therefore, posits that in order to avoid the process of compromising quality and academic standard, the academics in academia should serve as excellent role models for their students. This can only be achieved if the university lecturers engage in meaningful and consistent research and publishing activities in their different fields of specialization. This will lead to the production of knowledge bank, through the improvement in the quality of their performance.