Prior to improving volunteer services, a leisure agency should have a realistic expectation of the desired accomplishments, both in individual and organizational terms. A systems approach to volunteer management is discussed that includes the components of planning and coordination; recruitment and orientation; training and placement; and…

This article describes both a short- and long-term strategic marketing planning approach for the parks and recreation manager. Both plans involve a needs assessment, objective development, marketing plans, and evaluations. Also discussed is a continuum of stragetic program options ranging from developing new programs to terminating existing…