Contains a partial inventory of sales training strategies and video techniques that heighten viewer involvement and promote transfer of learning to performance situations such as selling. These strategies have been used by Monroe Systems for Business, a manufacturer and distributor of business calculating equipment which recently expanded its…

Discusses the systematic approach to training, how this approach increases training impact, and how it evolved and identifies the four components of this approach, describing three components in detail--pretraining briefing sessions, review of individual training objectives, and group followup. (MBR)

Describes the use of a self-study videocassette course on planning and presenting video training to teach organizational subject matter experts (SMEs) how to develop training materials on videotape. A preproduction timetable is included which lists events and when they should be scheduled prior to production day. (MBR)

Describes a collection of techniques used to increase use of skills learned in a training program for the staff of a motor freight common carrier company; briefly summarizes nature of the training program, its rationale, target population, content and delivery methods; and summarizes the training program's effects on employee performance. (MBR)