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The New Technologies and Cross-Cultural Communications: Ideas Which Are Not Mutually Exclusive.
Winters, Elaine – Performance and Instruction, 1994
Discusses multicultural marketing and the use of new technologies by performance technologists to improve communication. Topics addressed include needs analysis, including cultural considerations; pilot testing; multilingual considerations; translation; the cost effectiveness of adequate planning; and centralized communication. (four references)…
Descriptors: Communication (Thought Transfer), Cost Effectiveness, Cross Cultural Training, Cultural Differences