Faced with scarce resources and high expectations, school principals must increasingly rely upon the power of persuasion to promote ongoing school improvement. We maintain that the development of a vibrant and tangible leadership brand constructed upon a principal's core values and noble character can motivate stakeholders and stimulate school…

This article focuses on one dean's approach to securing and maintaining faculty involvement in developing a School of Education CPED Initiative. Using the conceptual framework of "execution" (Bossidy & Charan, 2002), the author describes how the goal of creating a "change-capable" culture (a) demanded congruence between the…