Decades of differing philosophies and conventions have placed the idea of change at the forefront of reform efforts (Rothkopf, 2009). With the implementation of the rigorous, complex Alabama College and Career Ready Standards, a deeper understanding of subject matter is required, and the complexities of these standards require specialized content…

This study examines how the Change Communication Model can be used to implement a new student information system (SIS) in a school district. The impetus of the study came from government mandates requiring district accountability through data-driven decision making. Data-driven decision making is only possible when student data are collected,…