Forrest Research estimated that revenues derived from mobile devices will grow at an annual rate of 39% to reach $31 billion by 2016. With the tremendous market growth, mobile banking, mobile marketing, and mobile retailing have been recently introduced to satisfy customer needs. Academic and practical articles have widely discussed unique…

This study uses a quantitative approach to evaluate the trustworthiness of e-businesses as measured by the E-business Trustworthy Index, EBTI, developed as part of this research. The problem is that despite the importance of e-business trustworthiness and the findings from many studies, there are few if any objective measures that evaluate the…