The ever-expanding role of marketing and its increasing influence as a primary driver for colleges and universities to grow awareness and consideration, invite applications, and deliver enrollment yield is more critical and relied on than ever. The marketing function's rise to prominence in higher education is fueled by many external forces,…

This study seeks to investigate curricular trends in MOOCs and institutional participation in the development of MOOC courses. The study is framed utilizing the theoretical lenses of academic capitalism and isomorphism--particularly Riesman's conceptualization of a "snake-like procession" of isomorphism in American higher education lead…

Public Master's granting universities have long been viewed as a sector "caught in the middle" between their much more prestigious research university counterparts and the more numerous community colleges. The little research that exists on this sector of institutions has suggested that the Master's university classification merely…

This dissertation aims to provide a better understanding of the technology licensing practices of academic research institutions. The study identifies time durations in licensing and incorporates these into a model to evaluate licensing performance. Performance is measured by the efficiency of an institution's technology licensing process and…