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Church, Earnie Mitchell, Jr. – ProQuest LLC, 2013
In the last couple of years, a new aspect of online social networking has emerged, in which the strength of social network connections is based not on social ties but mutually shared interests. This dissertation studies these "curation-based" online social networks (CBN) and their suitability for the diffusion of electronic word-of-mouth…
Descriptors: Social Networks, Network Analysis, Marketing, Information Dissemination
Munson, Sean A. – ProQuest LLC, 2012
The Internet gives individuals more choice in political news and information sources and more tools to filter out disagreeable information. Citing the preference described by selective exposure theory--that people see and attend to information that supports their beliefs and avoid counter-attitudinal information--observers warn that people may use…
Descriptors: Public Opinion, Political Attitudes, Internet, Information Sources