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Lui, Joseph P. – ProQuest LLC, 2013
Identifying appropriate international distributors for small and medium-sized enterprises (SMEs) in the software industry for overseas markets can determine a firm's future endeavors in international expansion. SMEs lack the complex skills in market research and decision analysis to identify suitable partners to engage in global market entry.…
Descriptors: Small Businesses, Computer Software, Bayesian Statistics, Selection
Mertz, Sharon A. – ProQuest LLC, 2013
The purpose of this research is to evaluate the impact of firm strategies and corporate performance on enterprise software market growth in emerging regions. The emerging regions of Asia Pacific, Eastern Europe, the Middle East and Africa, and Latin America, currently represent smaller overall markets for software vendors, but exhibit high growth…
Descriptors: Corporations, Performance, Computer Software, Marketing
Bui, Minh Q. – ProQuest LLC, 2011
With the success of offshoring within the American software industry, corporate executives are moving their software developments overseas. The member countries of the Association of Southeast Asian Nations (ASEAN) have become a preferred destination. However, there is a lack of published studies on the region's software competitiveness in…
Descriptors: Foreign Countries, Industry, Human Capital, Computer Software