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Yanqiu Yang – ProQuest LLC, 2013
In the first case study, a piece of recent BBC news reported on Chinese netizens leaving random but funny comments on a Western website attracted people's attention. A closer look at those comments reveals that understanding the Chinese netizens' comments requires metaphorical and cultural knowledge. This study starts with theoretical explanations…
Descriptors: Discourse Analysis, Classroom Techniques, Web Sites, Cultural Awareness
Chun, Jiang – ProQuest LLC, 2010
This dissertation takes Chinese advertisements as the research subjects to see in what way a quantifiable large number of advertisements with its metaphorical nature and instrumental mission can reflect social cultural change, in specifics, ideology and identity change of China in the last thirty years by combining four methods of research:…
Descriptors: Advertising, Figurative Language, Ideology, Criticism
Okunowo, Abayomi Victor – ProQuest LLC, 2010
Osundare's writing is generally acknowledged as coterminous with the contentious issues of language, style and meaning in Anglophone modern African literature, and because he is seen as representing a generation of African writers, this study highlights and analyzes aspects of Osundare's creative processes of meaning for his thematic project.…
Descriptors: African Languages, Linguistic Borrowing, African Culture, Form Classes (Languages)