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Koh, Byungwan1
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User Profiling in Online Marketplaces and Security
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Koh, Byungwan – ProQuest LLC, 2011
The advent of information technology has enabled firms to collect significant amounts of data about individuals and mine the data for developing their strategies. Profiling of individuals is one common use of data collected about them. It refers to using known or inferred information to categorize the type of an individual and to tailor specific…
Descriptors: Screening Tests, Program Effectiveness, Information Technology, Data Collection