This qualitative study, which uses a narrative research approach informed by Riessman's (2008) work, explores the "college choice" experience of seven adult students, age 25 and older, who pursue postsecondary education at a non-degree granting, less-than-two-year private for-profit institution in the Philadelphia metropolitan area. My…

This research was designed to expand the applications of Psychological Distance (PD) Theory by studying the effects of time on the importance of criteria used to evaluate institutions of higher learning. It is intended to help administrators market more effectively by determining how future intentions (to go back to school someday) transition into…