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Direct linkLee, Min Kyung – ProQuest LLC, 2013
Personalization technology has the potential to optimize service for each person's unique needs and characteristics. One way to optimize service is to allow people to customize the service themselves; another is to proactively tailor services based on information provided by people or inferred from their past behaviors. These approaches function…
Descriptors: Information Technology, Delivery Systems, Preferences, Interaction
