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Direct linkVan Loon, Gerald – ProQuest LLC, 2012
The purpose of this study was to examine the extent to which the message structure of an online word-of-mouth referral influences the booking intentions of lodging consumers. The objectives were (1) determine what elements of the message structure of an online word-of-mouth referral influenced the booking intention of lodging consumers and (2)…
Descriptors: Referral, Information Dissemination, Hospitality Occupations, Consumer Economics
