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Perry, Pam – ProQuest LLC, 2010
The undergraduate business program rankings in USNWR are based solely on peer assessments from deans and associate deans of AACSB accredited U.S. business schools. Often these reputation-based rankings are discounted and likened to a beauty pageant because the process lacks transparent input data. In this study, ten deans and ten associate…
Descriptors: Feedback (Response), Reputation, Standardized Tests, Marketing