The purpose of this study was to investigate whether giving to an institution by a graduate differs based on participation in various types of alumni programming. With the continuing cost pressures on higher education institutions, growing alumni donations is increasingly seen as a way to increase revenue. While alumni relations offices have…

The purpose of this study was to gain a stronger understanding of the characteristics that influence membership levels at dues-based alumni associations serving public universities. Prior studies have demonstrated that alumni association members are more likely to give to their institutions; and their gifts, on average, are larger than those of…