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Direct linkTine, Delilah Castillo – ProQuest LLC, 2013
Escalation of commitment is the voluntary continuation of investing resources into what appears to be a failing course of action whose outcome is uncertain. Investigation into the escalation of commitment phenomenon is important to organizations because such behavior could result in grave economic loss. This research investigates two cognitive…
Descriptors: Attribution Theory, Bias, Cognitive Processes, Self Esteem
