This doctoral research study examined how nontraditional students from different generations experience returning to college to gain insight into their media and technology usage habits and determine how those differences might influence enrollment marketing practices. The study was designed and administered using relationship marketing as a…

Recently, colleges and universities across the country have created executive level positions responsible for institutional diversity. The origins of this work within higher education lay in the civil rights movements and its consequences for desegregation of higher education. Early diversity officer positions usually resided within student…

The purpose of this dissertation research was to analyze a nationally representative dataset of first-year beginning students to examine the factors that affect Mexican-origin Latinos undergraduate students' persistence and degree attainment outcomes. Several theoretical perspectives are used in this research in order to address the complex…

Much generational research has been conducted in the last decade, prompted most likely by the drastic social and technological changes of the late 20th century, the increase in enrollments in higher education, the increase in families with two working parents, and the meteoric rise in the widespread use and acceptance of emerging technologies.…