This study analyzed the effect that shifts in the U.S. News & World Report rankings have on input variables such as admitting grade point average (GPA), percentage of students taking the Graduate Management Admissions Test (GMAT), average incoming GMAT score, acceptance rate, tuition rates, average student debt, the proportion of students with…

While several models of college choice currently exist, many are decades old and very few examine the process of choosing an MBA program. At the same time, the popularity MBA program rankings continue to grow, however, it is not well understood how influential MBA program rankings are in the business school choice process. Given the lack of…

Relationship marketing is attracting, maintaining, and, in multi-service organizations, enhancing customer relationships. Educational programs and services, like those of businesses, depend highly on the repeated purchases of their loyal customers. The purpose of this descriptive research is to investigate the relationships between factors that…