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Theory and Evidence of Switching Costs in the Market for College Textbooks
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McMahan, Chris – ProQuest LLC, 2013
This dissertation develops and estimates a model of switching costs in the market for college textbooks. First, in a theoretical setting, this paper characterizes the professor's adoption decision, which includes a trade-off between time and course quality. The professor faces a time cost when he switches textbooks. This switching cost leads…
Descriptors: Costs, Textbooks, Models, College Faculty