The purpose of this case study is to explore the lived experiences of women engineering students. Social cognitive and social cognitive career theories served as the theoretical foundation of this study. In this study, a sample of seven engineering students from a small private university in Ecuador were interviewed using a semi-structured format…

Personalization technology has the potential to optimize service for each person's unique needs and characteristics. One way to optimize service is to allow people to customize the service themselves; another is to proactively tailor services based on information provided by people or inferred from their past behaviors. These approaches function…