This case study focuses on out-of-state undergraduate student recruitment at a small, private liberal arts institution in the southeastern United States. Wolpert's place utility theory, from the field of urban planning, was used as a framework for the study to help explain some of the reasons why a student may choose to attend a private university…

This research study explored the perceived impact of the campus visit on the college search process and whether specific elements of the campus visit were perceived to have greater or lesser influence on individuals' college choices. The research sought to specifically address the questions: 1. What impact do matriculated undergraduate college…

This study explores the intersection of organizational change and market position in higher education. Specifically, this study is a longitudinal comparative case study of Saint Joseph's University and Villanova University -- two private Catholic institutions in Philadelphia, Pennsylvania. At one time, Saint Joseph's and Villanova shared a number…

This qualitative case study examined the higher education phenomenon of internationalization from the perceptions of one private post-secondary institution in South Florida. Open- ended questions from a survey and semi-structured interviews were executed. Participants selected for this study were limited to seven leaders and directors directly…

Small private colleges and universities have seen a decline in their enrollment for the past thirty years. Many have closed their doors, and others are merging or taking financial risks that could prove detrimental to their survival. However, there are a few who have been able to increase their enrollment despite the demographic and economic…

When March 2020 brought with it not only the initial signs of spring, it also brought the reality of the global pandemic to be known as COVID-19. This global pandemic impacted society in many facets. People lost loved ones to the illness, others are still dealing with "long-COVID" affects, and many people lost their jobs due to the…

The practice of enrollment management at America's colleges and universities is central to prominent discussions taking place in the public arena about the cost of higher education, the value of a degree, and the role of student loans as tools to finance a college education. While research has explored many variables within the context of using…

The relationship between the use of discriminatory recruitment procedures against low-income unrepresented minority (URM) students at four-year private institutions based on enrollment managers' and college recruiters' beliefs, self-efficacy, and behavioral intentions was this study's focus. Specifically, the following were investigated: (a) how…

The increased competitive nature of higher education institutions has caused many small private liberal arts colleges/universities to struggle economically. The cost of keeping such institutions viable is high. Many institutions have had to raise tuitions rates, which resulted in decreased enrollment numbers. As a result, many institutions have…

The underlining issue driving this study was factors that prevent African American males from earning a college degree. Brown (2008) noted that the disposition of African American males stem from a long history of racial oppression, discrimination, and legally mandated segregation and that society must change its negative perceptions of African…

The purpose of this study is to address the low participation of African American/Black students at private, predominantly White institutions (PPWIs), specifically exploring the influence the assumptions of administrators have of the current matriculation outcomes. The research question that drove the study is as follows: How do the assumptions…

Most low-income, high-achieving students in the United States neither attend nor apply to selective universities despite research that shows that they are just as likely as their high-income peers to succeed if they do apply to those schools. Despite the fact that many universities have begun offering substantial financial aid packages that would…

The importance of change to any organization is essential to growth, and it is the responsibility of leadership to explain both why change is required and how the change will take place to the organizational culture. Leaders should always be available and should seek out those essential methods of communication with the culture around them in…

Small private, liberal arts colleges in the Midwest are under intense pressure to increase enrollments as competition for students intensifies. Consequently, these institutions have begun to adjust their enrollment management strategies to remain competitive. On average, these schools are discounting freshman tuition by 50 percent, enticing…

Higher education is seen by society as an opportunity for doors to be opened for high school graduates in achieving their personal and professional goals. It has long been held that a college education is vital to creating engaged and productive citizens. A bachelor's degree has become necessary for forward mobility for oneself and future…