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Direct linkBradley, Deirdre Elyse – ProQuest LLC, 2015
A reasoned action approach (RAA) was used to assess the importance of psychological factors (attitude, perceived norm, and perceived behavioral control) in forming a woman's intention to use mobile technology, specifically mobile business applications. This study also examined whether the significance of these factors varied across cultures. An…
Descriptors: Foreign Countries, Psychological Patterns, Females, Attitudes
