Publication Date
| In 2025 | 0 |
| Since 2024 | 0 |
| Since 2021 (last 5 years) | 0 |
| Since 2016 (last 10 years) | 0 |
| Since 2006 (last 20 years) | 1 |
Descriptor
| Attachment Behavior | 1 |
| Context Effect | 1 |
| Industrial Psychology | 1 |
| Influence of Technology | 1 |
| Information Technology | 1 |
| Job Training | 1 |
| Marketing | 1 |
| Organizations (Groups) | 1 |
| Professional Occupations | 1 |
| Relationship | 1 |
| Role | 1 |
| More ▼ | |
Source
| ProQuest LLC | 1 |
Author
| McReynolds, Kevin V. | 1 |
Publication Type
| Dissertations/Theses -… | 1 |
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Direct linkMcReynolds, Kevin V. – ProQuest LLC, 2010
This study was exploratory in nature and examined the organizational commitment (dependent variable) impact of evangelistic marketing and training efforts. There was sufficient evidence from the practitioner press that many technology companies have adopted an evangelism marketing approach. This marketing method seeks to create attachments to…
Descriptors: Information Technology, Professional Occupations, Industrial Psychology, Marketing
