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Timalsina, Arun Kumar – ProQuest LLC, 2012
Cross-selling and product bundling are prevalent strategies in the retail sector. Instead of static bundling offers, i.e. giving the same offer to everyone, personalized dynamic cross-selling generates targeted bundle offers and can help maximize revenues and profits. In resolving the two basic problems of dynamic cross-selling, which involves…
Descriptors: Retailing, Internet, Computer Oriented Programs, Information Management
Ahmad, Khuloud Nasser – ProQuest LLC, 2012
A reexamination of the traditional instruction of introductory computer science (CS) courses is becoming a necessity. Introductory CS courses tend to have high attrition rates and low success rates. In many universities, the CS department suffered from low enrollment for several years compared to other majors. Multiple studies have linked these…
Descriptors: Computer Oriented Programs, Computer Science Education, Introductory Courses, Nonmajors