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Direct linkSeib, Jerod Drew – ProQuest LLC, 2012
Scholars have researched how voters make decisions for well over a half a century, but these studies are limited in what they are able to say about how voters make decisions because they have focused on the choice rather than the process. Most of these studies have focused on the choice that voters reach or the way their memories are structured,…
Descriptors: Context Effect, Voting, Elections, Political Campaigns
