The purpose of this study was to examine factors that may or may not contribute to the adoption of the innovation of virtual worlds by librarians. Using Everett Rogers' Diffusion Theory as a framework, the study sought to identify librarians with avatars (computer simulated representations of themselves) in the virtual world of Second Life,…

Managers of public libraries have been presented with a new set of challenges in the day-to-day operations of public libraries. These include their ability to serve as change agents as they manage the use of continuing online distance learning (CODL) for staff. This online tool may provide staff opportunities for on-the-job learning, yet for…