The purpose of this manuscript is, first and foremost, to present new research in the Information Systems realm that will support future research into perceptions of Visual Appeal in an online environment. In furtherance of these goals, the research draws on Composition Theory to articulate a two-essay research agenda. Composition Theory states…

This dissertation examines the cognitive processes individuals use when reading organic chemistry equations and factors that affect these processes, namely, visual complexity of chemical equations and participant characteristics (expertise, spatial ability, and working memory capacity). A six stage process model for the comprehension of organic…

The Visual-Spatial Chemistry Specific (VSCS) assessment tool was developed to test students' visual-perceptual skills, which are required to form a mental image of an object. The VSCS was designed around the theoretical framework of Rochford and Archer that provides eight distinct and well-defined visual-perceptual skills with identified problems…