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Huang, Peng – ProQuest LLC, 2010
Innovation ecosystem strategy is often adopted by platform technology owners to seek complementary innovation from resources located outside the firm to exploit indirect network effect. In this dissertation I aim to address the issues that are related to the formation and business value of platform innovation ecosystems in the enterprise software…
Descriptors: Industry, Intellectual Property, Innovation, Computer Software
Liu, Yipeng – ProQuest LLC, 2009
Network externalities or alternatively termed network effects are pervasive in computer software markets. While software vendors consider pricing strategies, they must also take into account the impact of network externalities on their sales. My main interest in this research is to describe a firm's strategies and behaviors in the presence of…
Descriptors: Information Technology, Competition, Computer Software, Cost Effectiveness