The Professional Marketing Association was experiencing decreased engagement in its Chartered Marketer professional program. The purpose of this qualitative case study is to examine stakeholders' expectations of online engagement and determine actionable recommendations that can be used to increase engagement in the Chartered Marketer program. The qualitative case study used a purposeful sample of 21 participants by administering an online semi-structured questionnaire to management at the Professional Marketing Association, semi-structured interviews with Chartered Marketer learners, and a focus group of Chartered Marketer instructors. RQ1: How do the principal stakeholders of the Chartered Marketer certification at the Professional Marketing Association perceive the factors influencing online learner engagement? RQ2: How can the PMA use these perceptions to design strategies to improve sales revenue in the Chartered Marketer certification? Aligned with engagement and equity theory as a theoretical framework, the findings indicated five themes: transactional distance and active learning, acknowledgement, socialization, and collaboration are key inputs for online engagement in professional education. Key themes were used to craft five specific recommendations, which include enhanced content delivery and relevance, stronger instructor presence, enhanced peer collaboration and teamwork, real-world work applications, and a professional marketing community. Recommendations for future research include exploring the most engaging content delivery methods, examining the long-term impact of real-world problem-solving, examining the significance of community building within professional education, and repeating the study using mixed methods. These results should be considered when implementing a professional educational program targeting working professionals in a business domain across Canada. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com/en-US/products/dissertations/individuals.shtml.]