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Stewart-Williams, Steve; Podd, John – Psychological Bulletin, 2004
The authors review the literature on the 2 main models of the placebo effect: expectancy theory and classical conditioning. A path is suggested to dissolving the theoretical impasse that has long plagued this issue. The key is to make a clear distinction between 2 questions: What factors shape placebo effects? and What learning mediates the…
Descriptors: Classical Conditioning, Expectation, Psychological Patterns, Behavior Modification