Although randomized studies have high internal validity, generalizability of the estimated causal effect from randomized clinical trials to real-world clinical or educational practice may be limited. We consider the implication of randomized assignment to treatment, as compared with choice of preferred treatment as it occurs in real-world…

Donald Campbell's approach to causal inference (D. T. Campbell, 1957; W. R. Shadish, T. D. Cook, & D. T. Campbell, 2002) is widely used in psychology and education, whereas Donald Rubin's causal model (P. W. Holland, 1986; D. B. Rubin, 1974, 2005) is widely used in economics, statistics, medicine, and public health. Campbell's approach focuses on…

This article compares Donald Campbell's and Donald Rubin's work on causal inference in field settings on issues of epistemology, theories of cause and effect, methodology, statistics, generalization, and terminology. The two approaches are quite different but compatible, differing mostly in matters of bandwidth versus fidelity. Campbell's work…