Consumer behavior analysis can be applied over a wide range of economic topics in which the main focus is the contingencies that influence the behavior of the economic agent. This paper provides an overview on the work that has been done on the impact from motivating operations at the point of online purchase situation. Motivating operations, a…

This study examined the functional independence of mand and tact operants in normally developing children and evaluated the role of S[superscript D]s in demonstrating emergent responding. In Experiment 1, 4 children aged 4 to 5 years, were trained to mand or tact using left/right relations, then were tested for the emergence of the untaught…

One member of each pair of 52 undergraduates, referred to as a learner, was trained BC conditional discriminations, with B stimuli as the samples and C stimuli as the correct comparisons. Responses of the learner were either reinforced or punished by another member of each pair, an instructor, who had previously mastered AC conditional…

Prior research has demonstrated the establishment of reinforcers for learning and maintenance with young children as a function of social learning where a peer and an adult experimenter were present. The presence of an adult experimenter was eliminated in the present study to test if the effect produced in the prior studies would occur with only…

Historically, researchers have never quite been able to agree as to the role of emotions, if any, when behavior is selected by its consequences. A brief review of findings from several fields suggests that in contingency-shaped behavior, motivating events, often unconscious, seem needed for reinforcement to select behavior. In rule-governed…

Extinction and recovery of the discriminative stimulus effects of nicotine (0.3 mg/kg) was investigated with a devalued food reinforcer (rats sated). Sixteen rats were trained in a counterbalanced one manipulandum (nose-poke) drug discrimination procedure with the roles of nicotine and saline counterbalanced as S[superscript D] and S[superscript…

Operant extinction contingencies can undermine the discriminative stimulus effects of drugs. Here, nicotine (0.4 mg/kg) and ethanol (0.8 g/kg) first functioned as either an S[superscript D] or S[superscript Delta], in a counterbalanced one-lever go/no-go (across sessions) operant drug discrimination procedure. Pavlovian extinction in the training…

In Milgram's (1963, 1965a, 1965b, 1974/2004) experiments on destructive obedience, an authority figure repeatedly ordered a resistant participant to deliver what seemed to be increasingly painful shocks to a confederate victim who demanded to be released. A three- stage behavioral model (aversive conditioning of contextual stimuli, emergence of a…

The present study assessed the effects of systematically separating the cue from the response in temporally defined schedules of delayed signaled reinforcement. Identical schedules were used to study the effects of the independent variable on response acquisition and response maintenance. In the first experiment, 8 groups of 3 naive rats were…

Pigeons were trained in two experiments that used the concurrent-chains procedure. These experiments sought to identify the variables controlling the preference of pigeons for a constant duration over a variable duration of exposure to an aperiodic, time-based, terminal-link schedule. The results indicated that two variables correlated with the…

Drugs, including alcohol, that are abused function as powerful reinforcers. Effective drug and alcohol addiction treatments decrease the reinforcing efficacy of the abused substance. Reinforcing efficacy arises from a variety of sources, documentation of which may aid in designing treatment and prevention interventions. Understanding the origin…

For over 40 years, much research has sought to mathematically describe the relation between operant choice responding and reinforcement. This quantitatively oriented research and the accompanying theoretical interpretation of the data are embedded in the broader context of general experimental psychology, which can at times be regrettably…

Do rats run and respond at a higher rate to run during the dark phase when they are typically more active? To answer this question, Long Evans rats were exposed to a response-initiated variable interval 30-s schedule of wheel-running reinforcement during light and dark cycles. Wheel-running and local lever-pressing rates increased modestly during…

The present study investigated whether Pavlovian conditioning contributes, in the form of the response operandum serving as a conditioned stimulus, to the increase in the rate of response for 1% liquid-sucrose reinforcement when food-pellet reinforcement is upcoming. Rats were exposed to conditions in which sign tracking for 1% sucrose was…

To date, only 1 study has evaluated the impact of a Pavlovian drug conditional stimulus (CS) on operant responding. A within-subject operant 1-lever go/no-go (across sessions) design was used to evaluate the impact of Pavlovian contingencies on the discriminative stimulus effects of nicotine (0.4 mg/kg) and ethanol (800 mg/kg) in male Sprague…