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Blanchard, Simon J.; Aloise, Daniel; DeSarbo, Wayne S. – Psychometrika, 2012
The p-median offers an alternative to centroid-based clustering algorithms for identifying unobserved categories. However, existing p-median formulations typically require data aggregation into a single proximity matrix, resulting in masked respondent heterogeneity. A proposed three-way formulation of the p-median problem explicitly considers…
Descriptors: Matrices, Undergraduate Students, Heuristics, Psychology
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Fong, Duncan K. H.; Ebbes, Peter; DeSarbo, Wayne S. – Psychometrika, 2012
Multiple regression is frequently used across the various social sciences to analyze cross-sectional data. However, it can often times be challenging to justify the assumption of common regression coefficients across all respondents. This manuscript presents a heterogeneous Bayesian regression model that enables the estimation of…
Descriptors: Monte Carlo Methods, Social Sciences, Computation, Models
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DeSarbo, Wayne S.; And Others – Psychometrika, 1992
TSCALE, a multidimensional scaling procedure based on the contrast model of A. Tversky for asymmetric three-way, two-mode proximity data, is presented. TSCALE conceptualizes a latent dimensional structure to describe the judgmental stimuli. A Monte Carlo analysis and two consumer psychology applications illustrate the procedure. (SLD)
Descriptors: Consumer Economics, Data Analysis, Equations (Mathematics), Mathematical Models